Etsy Offsite Ads Fees Explained (Should You Opt Out?)
Updated November 2026
Etsy advertises some listings on Google, social media and other sites. If a buyer clicks one of those ads and buys within 30 days, Etsy charges an Offsite Ads fee on that order, on top of normal fees. At the time of writing:
- 15% of the order total for shops that made under $10,000 in the last 12 months. These shops can opt out.
- 12% for shops above $10,000. Participation is required.
- The fee is capped at $100 per order.
Etsy has changed these terms before, so check the current Offsite Ads page in your Shop Manager.
What it does to one order
On a $30 order, normal Etsy fees are about $3.30. An Offsite Ads order adds $4.50 (15%), so fees become $7.80 (26%). If your margin was 25%, that order now makes almost nothing.
How to plan for it
- Find what share of your orders come from Offsite Ads (Shop Manager → Marketing → Offsite Ads).
- Blend it in: if 10% of orders carry a 15% fee, that's about 1.5% extra on average.
- Price for the blended rate, or opt out if you're under $10k and the ads aren't bringing new buyers.
Model it with the Etsy fee calculator: add the blended % to the fee field.
